#TBT: Limos Were the Symbol of L.A. Luxury

This December 1985 feature provided a comprehensive guide for renting or buying a limousine

Before they had hot tubs, were morphed into Hummers, or served as the world’s quirkiest destination for a roving opera, limousines were sleek symbols of L.A. opulence. In our December 1985 issue, we wrote about the rise of the chauffeured black land-yacht, with affluent Angelenos using the stretch ride for conspicuous airport pickups and (in the case of one Westside resident) shuttling three Dobermans to the vet. Here, a few high points from the rarefied world of limos circa 1985.

  1. “A UCLA fraternity recently rented more than 50 stretch Caddys for a rollicking shebang.”
  2. “ ‘We know one man who has more money than he knows what to do with,’ said one marketing VP. ‘Now he asks his girlfriends whether they’d prefer to be picked up in a limo or in his Ferrari, and they always want the limo.’ ”
  3. “Anyone can make a limo: All you have to do is cut a new car in half or thirds and add some additional steel.” (Maybe, but we won’t be trying this anytime soon.)