Warby Parker Sees a Future for Itself on Abbot Kinney

The new location will be the brand’s first in West L.A.

Four years after its founding, Warby Parker is settling down in Los Angeles. The prescription eyewear brand known for its vintage-inspired aesthetic and giving ethos (the company follows a “you buy a pair, we give a pair” policy), is opening a brick-and-mortar store on Abbot Kinney in Venice, its first standalone shop in the city.

The store, which measures just over 1,000-square-feet and opens for business this Saturday, will be part shop and part hang out, with highly designed indoor and outdoor areas and reading material from independent publishers to peruse. And, whether or not you need glasses, it’ll also be easy to spot, thanks to an exterior mural by artist Geoff McFetridge that was, according to CEO Neil Blumenthal, designed to make people smile.

“All of our friends that live in the L.A. area live within a couple blocks of where we are opening,” he says. “And the Venice community shares the values that we do: fun, creativity, and doing good in the world. ”

Asked which set of frames Blumenthal would pick for the neighborhood, he named the not-too-thick and not-too-round “Percey,” which is available as sunglasses or with prescription lenses, in crystal. We totally see it.

The "Percey" frame in crystal
The “Percey” frame in crystal

Photograph courtesy warbyparker.com