KStew may have gotten some flack recently when she donned a pair of Vans to her Grauman’s Walk of Fame Inductee Ceremony, immortalizing the sk8ter chic kicks, and inadvertently put on quite a show (I see London, I see France, I see Kristen’s…). Turns out, she’s also a brand ambassador, spreading the word along with local fashion designer Trina Turk about the sneaker’s Custom Culture Contest which donates money to high school art programs.
Registration began today, and high schools all across the U.S. were invited to register in Vans’ third annual Custom Culture Contest. (The first 1,000 schools to register will automatically be entered into the competition.)
Students will be sent four popular Vans styles: the Old Skool, 106 Vulcanized, Sk8-Hi and Classic Slip-On, and asked to customize them in four themes— action sports, art, music, and “local flavor” reflecting regional inspiration.
American Idol-style, the contests will be narrowed down first by judges, in this case a team from Vans, then later by public vote through the Custom Culture website. The top five schools will be flow to L.A. where their designs will be on display in May. One will win the grand prize— $50,000 to go to their school’s art program.
Kristen and Trina designed the Vans above, can you guess who’s is whose?
For more details on the contest and how to enter click here