Finding yourself a little lost at the watercooler as coworkers swoon over the latest store openings? If you don’t know your Muji from your Uniqlo, allow us to bring you up to speed on the flurry of clothing and jewelry shops that launched in L.A. this year.
The goods: Crisp cardigans, black-and-white-striped boat-neck shirts, fitted denim, trench coats, leather bags.
Who shops here: Effortlessly dressed Parisian women- and those who wish to look like them.
8420 Melrose Pl., West Hollywood, 323-297-0414.
The goods: Well-made classic menswear (suits, blazers, chinos, oxford shirts) in Easter egg colors.
Who shops here: With-it dads who adhere to the philosophy “real men wear pink.”
101 S. La Brea Ave., L.A., 323-954-6800.
The goods: Tailored everyday clothing with flair (asymmetric-hem T-shirts, leather tank tops) from the folks who brought you H&M. Opens this month.
Who shops here: Quiet trendsetters.
357 N. Beverly Dr., Beverly Hills.
The Fisher Project
The goods: An offshoot of Eileen Fisher that offers younger customers slimmer versions of the brand’s slouchy silhouettes.
Who shops here: Career gals who favor an edgy, relaxed style.
113 S. Robertson Blvd., Beverly Grove, 424-302-0467.
The goods: Tie-dyed scarves, bohemian maxi dresses, tribal-print jumpsuits.
Who shops here: Sophisticated moms with a hippie streak.
8811 Alden Dr., Beverly Grove, 424-302-0632.
The goods: Statement jewelry—some of it one-of-a-kind—set with precious stones (diamonds, opals) and rare gems (chryoprase, rhodochrosite). Opens this month.
Who shops here: Elegant women who seem to be perpetually bound for the Greek islands.
8458 Melrose Pl., West Hollywood.
The goods: Rock and roll-inspired ensembles (think Patti Smith) from a company intent on pushing coupledom; its advertising campaign features androgynous twosomes in matching outfits.
Who shops here:Those who are no longer single.
100 S. Robertson Blvd., Beverly Grove, 424-335-0041.
The goods: Durable organic cotton clothing for the comfort driven.
Who shops here: Stylish sleepwalkers who believe that daywear should be as cozy as pj’s.
7021 Hollywood Blvd., Hollywood, 323-785-2013.
The goods: Affordable basics with an East Coast preppie vibe (plaid shirts, leggings, ironic tees). Opens this month.
Who shops here: Recovering American Apparel addicts.
Beverly Center, 8500 Beverly Blvd., Beverly Grove.
Zadig & Voltaire
The goods: Rebellious takes on sheer paneled blouses, boxy sweaters, and structured dresses that pair well with a confident attitude.
Who shops here: Fashionable urbanites with no time for tourists or last-season sales.
8640 W. Sunset Blvd., West Hollywood, 310-358-9616.