TOMS and the Golden Ticket


Starting today TOMS launched an online contest which gives customers ( ages 13 and up) a chance to win a spot on a Giving Trip, previously only available to TOMS employees. According to the company these trips are “not vacations, but journeys into communities of incredible people and enormous need. They are hands-on, face-to-face journeys that, for those who are giving, are as much about personal transformation as positively impacting the lives of others.”

In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes. Mycoskie said he was “inspired by the wonderment of Willy Wonka’s Golden Ticket” when he created the contest. A new winner will be chosen every week, and will get a personal call from Mycoskie letting them know.

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