It’s a Thing: Spot-on Neighborhood Tees

Hyperlocal loyalty you can wear

Before culture was digitally dispatched by the likes of BuzzFeed, there was Y-Que, a Vermont Avenue shop that’s been generating memes the analog way for years via cotton tees—not laptop screens. Y-Que owner Bill Wyatt is most famous for creating the “Free Winona” T-shirt that went viral after Ryder’s 2001 shoplifting scandal. Now he’s moved on to L.A.- neighborhood shirts with spot-on illustrations. (The $15 Los Feliz skunk tee is a top seller.) “I’ll run out of shelf space before we run out of neighborhoods,” says Wyatt. “I can always add the word ‘adjacent’ if I need to.”