The MiA Project is in Effect


There’s no question that buying American is more than a fad. But finding the goods takes some clicking. L.A.-based Micha Thomas and Jaime Lawson wanted to simplify the search by creating one place to shop.

Recently Thomas, a marketing veteran, and Lawson, a fashion designer and stylist, established the MiA (Made in America) Project, an e-commerce site that showcases items they’ve chosen from more than 80 designers: organic planters from New York-based Light + Ladder, velvet kimonos from San Diego’s Gypsy Stardust, crystal rings from Adina Mills in Yucca Valley, ties made in Brooklyn by Graham Withers, geometric chandeliers from Iacoli & McAllister of Seattle, travel kits from Oakland’s Earth Tu Face, and throw blankets from the Portland heritage brand Pendleton. For hyperlocavores the MiA Project also offers made-in-L.A. lines such as Tarina Tarantino jewelry, Norman Russell button-down chambray shirts, Siwy denim, and Kumquat baby clothes.

To ensure authenticity, Thomas and Lawson tracked and vetted the various makers of apparel and home decor for two years. Alongside each item pictured on the site is a bio about its creator. “People used to have a real connection to brands; now it’s become so faceless,” says Thomas. “When you know where your purchase comes from,” adds Lawson, “you tend to not view the object as disposable, so you take better care of it and keep it longer. Items made here tend to be of better quality, and we want to shine a light on that.”