Organic tampons—one of the least sexy products ever to hit a Whole Foods shelf (yes, counting this)—are enjoying some fresh buzz. That’s because a newsletter introducing The Honest Company’s new line of feminine care products, now available online, landed in the in-boxes of the brand’s e-mail subscribers this morning.
“We can’t get rid of your cramps, bloating, or mood swings,” says the missive, “but we can do feminine care differently.”
For shoppers—whose brand loyalty and interest in cute, eco-friendly diapers and baby wipes has turned The Honest Company into a billion-dollar business—being able to pick up period protection without visiting another site or making an extra trip to the corner store (not to mention a not-so-empowering moment at the checkout counter) should prove pretty exciting. For the company, which faced backlash this summer after its sunscreen got mixed reviews, it’s also a nice way to change the conversation.
At Honest’s online shop there’s organic cotton tampons (sold with and without plant-based applicators), pads, and liners to chose from. A box of 16 tampons with applicators costs $6.95. That’s $1.66 more expensive than a similar product from Seventh Generation. Pads (sold in boxes of 10), liners (sold in boxes of 24), and thong liners (sold in boxes of 30) cost $5.95 each. The complete line is expected to be sold at select brick-and-mortar retailers, too.
According to the company, the products are 100 percent Global Organic Textile Standard certified. They’re made without rayon, polyester, fragrances, deodorants, glues and adhesives, phthalates, pesticide residues, chlorine, or chlorine dioxide processing—in addition to (take a deep breath here) polypropylene, myreth-3-myristate, synthetic zeolites, alcohol ethoxylates, glycerol, glycerol esters, polysorbate-20, or antibacterial agents.
And yes, the packaging is easy on the eyes (not that it should matter much).