The Honest Company’s Moving Its HQ to L.A.

Jessica Alba’s billion-dollar brand is heading to Playa Vista in 2016

The Honest Company, whose feel-good, eco-friendly products range from diapers to scented candles, announced today that it’s packing up (in cute, sustainable backpacks, we’re sure) and moving from Santa Monica to Los Angeles. Mayor Garcetti welcomed the business, which Jessica Alba founded with three partners in 2012, to the city with an announcement touting the hundreds of jobs the company will bring with it. City coucilmember Mike Bonin gave a cheer, too: “Smart, tech-savvy companies like The Honest Company are continuing to create good jobs as they move in to Playa Vista and I am very excited to see our vision for the community continue to be realized.”

New line of backpacks with collaboration from STATE
The Honest Company launched a new line of backpacks in collaboration with backpack brand STATE.
New line of lunch boxes with collaboration from SoYoung
The new line of lunch boxes from The Honest Company was a joint effort with bag company SoYoung.

Alba’s brand is moving on to new projects, too. It recently paired with outside organizations to launch two new kids accessories: backpacks and lunch boxes. For each backpack purchased, the Honest Company will deliver a second pack filled with school supplies to an American child in need.