Putting the “Man” in Manicure


I guess you can think of black nail polish as the gateway lacquer for men, as punk wannabes, goths, and emo dudes have been rocking the rebellious look for decades. Now,  L.A.-based EVOLUTIONMAN hopes to join the current nail polish craze with a line created just for men (though the company prefers the perhaps more manly word “varnish” over “polish”).

The line launched earlier this year with one shade called “Indashio Black,” a black matte speckled with gold flecks created in collaboration with fashion designer and celebrity stylist, Indashio.  Now, the collection includes purple metallic, gunmetal, and flat cement gray, among topcoats and, other protective polishes, er, I mean varnishes.