Designers kicked off the brash lipstick trend by choosing a simple pop of color to complement this season’s all-white and graphic looks. Dries Van Noten and Giles Deacon sent models down the runway puckering up in neon magenta. Akris chose a bold orange hue, and at Rochas and Missoni an electric coral got the nod. To achieve the most intense effect, select matte varieties. A few of our favorites include Nars’s Pure Matte Lipstick in “Carthage” (a hot hot pink), Make Up For Ever’s “Aqua Rouge #16” (a vibrant fuchsia), and M.A.C.’s matte “Lady Danger” (a vivid coral red). Keep the rest of the face natural, and let your kisser do the shouting.