Natural high: His clients won’t live in what Paul Fortune calls a “trendy, groovy, or fashionable” interior. Whether he’s working on Marc Jacobs’s apartment in Paris, Richard Gere’s B&B in upstate New York, or the home of a Getty in Los Angeles, Fortune prefers a light hand and the quiet luxe of wood, stone, and leather. British empire: Born in Liverpool and educated in London, Fortune came to L.A. 30 years ago. Art-directing album covers evolved into jobs directing music videos, after which music executives (and stars) would ask him to decorate their offices and homes. “I shop all over the world, but L.A. has been the best source. And the idea of living outside is still hugely attractive.” Strike a match: He loves flea markets as much as the next decorator but winces at jumbled interiors. “I wouldn’t put a Louis XV stool with an Eames chair. The whole eclectic thing where you throw anything together in a room is an excuse not to think.” Now showing: Anyone can live in Fortune’s modernized deco space—for a few days, at least—by checking into the Sunset Tower Hotel, which he revamped.
Photograph by Lisa Romerein