On Trial: A New Shampoo for Sun-Soaked Summer Blondes

Oribe Bright Blonde Shampoo goes where no blonde shampoo has gone before
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Color correction can be a seemingly impossible task. Going blonde not only requires getting the right dye job, but a great deal of maintenance, too.

By definition, blonde hair strands lack pigment. When your tresses are stripped of their color molecules, which act as building blocks to strengthen the hair shaft, your hair becomes vulnerable to horrors like breakage, that hideous green tint that you get from exposure to chlorine, and a hard-water-induced orange tinge.

Whether you’re a perennial beach-babe blonde, amping up to the ice-white platinum look, or even hopping onto the silver strand trend, you’ve got to make Oribe’s Bright Blonde Shampoo ($44) and Conditioner ($46) part of your color protection plan.

Daniel Kaner (co-founder and President of Oribe Hair Care) says that the new treatments differ from traditional purple shampoos in that they offer the optimal level of pure violet pigment (from purple orchid extracts) and a brightening complex of lemon, chamomile, and ginger root to brighten and cancel out yellow or brass tones. “Another thing that sets this formula aside from traditional purple shampoos,” he adds, “is that these are safe for daily use and will not stain your hair or your shower purple.”

Free from sulfates, parabens, sodium chloride, gluten, and salt, the treatments are luxe. The shampoo gives your hair some UV fortification, which is ideal for DIY girls who can use straight old lemon juice to bleach their tresses under the sun, and coconut and corn-derived cleansers to ensure hair isn’t stripped of its natural oils. It has a delicate watermelon/lychee scent and lathers up with a full froth despite the lack of sulfates. The conditioner was thick, so a little goes a long way, which will be especially loved by medium-to-thick and extra-long hair. It imparts so much light moisture and softness, I didn’t even feel my usual need to cheat with a layer of leave-in conditioner. My hair felt immediately lighter, bouncier, and healthier.

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