Not Fade Away

Why fashion refuseniks evade trends

In Los Angeles, an original look can be more eye-catching than pure beauty. A handful of fashion veterans have become icons by defying trends rather than following them. A decade ago, costume jewelry designer TARINA TARANTINO dipped into fuchsia hair dye, inspired not by punk rock but by the cartoon character Strawberry Shortcake. “There’s really no other color for me,” says Tarantino, who is often asked what her next hair color will be. She walked down the aisle with pink hair, and her two daughters don’t know her any other way. Now a doll will be mimicking Tarantino: Mattel is launching a Barbie next year with hair matched to a lock of “Tarina Pink.” FRED HAYMAN may have sold the Giorgio empire to Avon and leased his Beverly Hills store space to Louis Vuitton, but he hasn’t left behind the egg-yolk yellow synonymous with his brand. His three cars—a Rolls-Royce, an Aston Martin, and a Mercedes—are sunny hued, as are his custom-ordered blazers and ties from Brioni. But he has his limits. Black tie, for instance, is untouchable. “I never want to look stupid,” says Hayman.  For ’60s model PEGGY MOFFITT, a bob haircut from Vidal Sassoon in 1966 was a mirror of her personal aesthetic. “I respond to graphic, witty, bold things,” says the woman who famously posed in Rudi Gernreich’s topless bathing suit and remains a revered figure in fashion circles. Moffitt’s makeup is as dramatic as her thick black bangs: geisha-pale Max Factor Pan-Stik and a hint of blush. It’s rare to maintain an instantly recognizable style 40 years after one’s original shoot to fame, but signature looks come with a price. Says Moffitt, “I’d love to roll out of bed and have everybody say, ‘Don’t you look wonderful! So natural!’ ”



Edible Complex
If you want to make a splash at a pool party—by doing something other than hogging the Doritos—arrive wearing one of summer’s complex fragrances. The scents selling well right now go beyond simple florals; they balance exotic-flower ingredients with musky or food smells such as sandalwood or basil. The new L’Eau de Jatamansi (2) was the standout discovery in our month of informal sampling ($145, 250 ml, at Scent Bar, L.A., 323-782-8300). It boasts that it’s “certified organic,” but what’s more exciting is the addictive, woodsy aroma. Carnal Flower (3) is more of a sultry bombshell, redolent of melon, eucalyptus, and tuberose ($180, 50 ml, at Barneys New York, Beverly Hills, 310-276-4400). From San Francisco parfumeur Yosh Han comes Ginger Ciao (1), a mix of tiger lily and neroli with black coconut and ginger ($130, 8 ml, at Planet Blue, Venice, 310-396-1767). Even non-foodies will appreciate its bright effect.