Little tables littered with canvas bags and fabric markers were tucked in among the racks of clothes at Emphatic in Fred Segal Santa Monica, where women and girls of all ages sat decorating their own George Gina & Lucy totes. The event, hosted by Twilight actress Nikki Reed, celebrated the launch of the popular German handbag brand’s “Original Collection” line. A portion of the proceeds sold at that night went to Heal the Bay.
On display were six bags decorated by local stylists and magazine editors. My bag was among them. I decided to try iron-on transfers (which were a big hit when I used them on a pack of onesies for a friend’s new baby). So I collaged a few images together from the style pages in recent issues of Los Angeles magazine along with photos I’ve taken or collected, and found that ironing onto canvas was trickier than I had imagined. Reed decorated her own bag at the event, along with guests who sipped Kanon vodka cocktails while the Radical Somethings played a live set.
Heal the Bay is a non-profit founded in 1985 after residents learned of a giant dead spot in the Santa Monica Bay where nothing could live, then, according to the group’s website, swimmers and surfers got sick and “then Dorothy Green got angry.” The organization’s founder passed away in 2008 but her fight and determination has remained in the heart of the group that has won many a battle to keep our oceans and rivers clean.