Egyptian Magic is made from “a formula that was created thousands of years ago in the land of the Pharaohs.” The ingredients list—olive oil, beeswax, honey, bee pollen, royal jelly, bee propolis and “Divine Love”—is clean and natural, with a mystic allure that has propelled a widely available health food store product to near-mythical status.
The label claims that it work miracles, and it does. But no one, including the mysterious man behind the cream who changed his name from Westley Howard to Lord Pharoah ImHotepAmonRa, can explain how. Here are a few great uses for it that we highly recommend:
To Rock the No-Makeup Makeup Look: The fresh-faced trend is alive and well, and will be (I hope) forever. But in order to pull the look off, it’s important to keep your skin moisturized. Egyptian Magic will blow most moisturizers out of the water and will leave you dewy. It’s thick, but not at all greasy—I smear globs of it on my face when my skin is especially dry and, on days when I wear tinted moisturizer, I put a dab of Egyptian Magic onto my skin first.
To Rule the Latest Runway Trend: Egyptian Magic is also the trick to attaining wet-looking eyelids, as seen on the runaways of designers including Missoni and Proenza Schouler. To get the look, swipe a finger-full of Egyptian Magic across each eyelid and blend ever so slightly. Then, dot a bit of the ointment onto your lash line. The need for mascara disappears—like magic.
To Relieve Recurring Skin Issues: The potion is also an antidote to chapped lips and dry cuticles and elbows, and can be used as a hair conditioner, an aftershave, and even as a treatment for burns. The company still makes the ointment in small batches, and unlike other all-natural beauty brands like Burt’s Bee’s and Tom’s of Maine, Egyptian Magic remains independently owned. You can buy Egyptian Magic here, at Erewhon, and at Larchmont Beauty.