Look Around Raw Diamond Designer Todd Reed’s New Venice Showroom

Manager Anjanette Sinesio on the space—and her favorite pieces

Todd Reed, the fine jewelry designer best known for his work with raw diamonds, opened a 6,000-square-foot L.A. showroom on Abbot Kinney in Venice late last year. Now he’s brought on industry expert Anjanette Sinesio, who co-created Diamond in the Rough in 2006, to manage the luxurious plant- and bauble-filled space.

Sinesio, who first fell in love with accessories when she was a student at an all-girl Catholic high school, showed us around her new “heaven.” 

How did you and Todd Reed first connect?
When I saw that Todd opened his retail store five minutes from my home, I thought it was kismet. I didn’t care exactly what I was going to do, I just knew I had to be with Todd. I called him and said ‘I’m available. You know my passion for rough diamonds and my expertise. Can you find a place for me?’ And here I am—in heaven.

What does your job entail?
I am responsible for the brand and how it is represented here in every way. [I do everything from] sales to events, as well as strategic alliances. I lead the sales team and set our sales goals and work with our amazing production team to choose the jewelry to showcase in our space and ads. I of course also meet with clients, and when Todd is here we work closely together.

What do you enjoy most about the showroom?
What I love most is how inspired I am by the environment I’m in. I walk into our showroom every day and don’t feel like I’m coming to work. I think one of my most favorite places is the third floor private dining space where we host some of our smaller private events. I like to head up there and eat my lunch in the sun, and sometimes I sit on the balcony and people watch. It’s such a fun perspective.

What is your favorite piece of jewelry at Todd Reed right now?
My most favorite piece at the moment is a cuff that features a 25.35ct rose cut golden diamond that is so gorgeous. There is this beautiful shimmer of autumn brilliant cut diamonds underneath it, in a line, but it’s like the diamonds are almost dancing the way they’re placed. I heard a rumor that Todd was inspired by a sunset in Hawaii and created this, which I can absolutely see when I look at this piece!

I also adore Todd’s stacking bangles. You can’t have just one. They’re really yummy worn all together!

What are some jewelry trends you’re seeing this season?
I love askew earrings, estate earrings, and the comeback of the choker. Todd has been doing the miss-matched askew earring thing for a bit, and he designed this incredible solid gold choker with raw cubes that is jaw dropping!

What did you do before your career in the jewelry business?
Not many people know, but before I started working in jewelry I was blessed to have Jim Lipton as my mentor. I started out as his assistant back in 1994 and was quickly promoted to the Director of the Actors Studio School of Dramatic arts and simultaneously the Executive in Charge of Production of Inside the Actors Studio. Acting was my other love I was too scared to pursue!