Instagram Celebrities are Descending Upon L.A. This Weekend


In just a few days celebrity Instagrammers and bloggers will be chatting it up and hanging out—in person—at Create +Cultivate, a day-long summit designed to bring together the most successful minds in fashion, media, and business for workshops on what works (and what doesn’t) in today’s emerging markets. L.A.-based Aimee Song (of Song of Style) is one of the Culver City event’s keynote speakers, and she opened up to us about overcoming obstacles and saying yes to the accessory (designing her first line of bracelets) as she prepared for the big day.

How did you become involved with Create + Cultivate?
I know all the people involved or have worked with them in some way. They’re all friends. We all cross paths being in this industry together. Fashion bloggers are really friendly, and very supportive of each other.

What about the conference are you most looking forward to?
I can’t wait to reunite with Chriselle Lim. I haven’t seen her for almost a month! But also just meeting everybody and hearing their stories and why they’re there. The summit is inspiring young, creative women to become entrepreneurs, and when a lot of us started everyone was a pioneer. We didn’t have an example or a rulebook on how to go about things, how to blog. These are some of the obstacles we’ve overcome, so it’ll be awesome if I’m able to inspire career women to take the leap to do whatever they want to do, whatever they’re passionate about. That’s what I want to achieve, and I also want to learn from powerful women and their successes.

What are some other obstacles that you’ve had to overcome?
I started out as a college student who liked to take photos of myself. I never imagined I’d have two million followers on Instagram! I didn’t know how to turn myself into a brand but it was a natural process. I know so many bloggers with business plans, but for me it happened super organically. I was just doing it because I loved it. And I was doing it at the right time and the right place. Now it’s difficult to juggle the multiple jobs that I’m doing.

Have you ever thought about stepping away from interior design to blog full time?
I do whatever I like. I love interior designing, but I don’t accept every single sponsorship or client. Same with blogging. I turn down probably 80% of the offers I get, regardless of money. If I’m not happy, I’m not going to do it.

You just released a new line of bracelets at Bloomingdale’s! Tell us about it.
I’ve always loved bracelets. They’re my favorite accessory. I wanted to combine interior design and fashion, and so that’s why you’ll see stones on the bracelets. They were inspired by marble, which I use a lot when I’m interior designing. I’ve had the design for the bracelet for five years, since I was in school, and it took me two years to find the right manufacturer and sources for the bracelets. I knew exactly what I wanted. The bracelets are still affordable but are made with high jewelry techniques.

Do you think you’ll design more jewelry, or are the bracelets it for now?
I want to see how the bracelets do, but I like to do things at my own pace. If I get inspired, maybe.