“Try them all,” says Gabriela Hernandez, founder of Bésame, a local line of vintage-inspired cosmetics. “Red lipsticks have blue- or orange-based undertones. As a general rule, match your complexion—if your skin tone is yellow, pick warmer shades; if it’s pink, go for blue-based reds. You never know which one will look best until you try.” » Available at What Katie Did, 7970½ Melrose Ave., L.A., 323-951-9622.
Photograph courtesy Bésame