#GirlBoss Sophia Amoruso Names New Nasty Gal Boss

She’s giving up her CEO title to focus on marketing and expansion

On the same day an email pitch about Nasty Gal’s second brick-and-mortar store landed in our in-box, the retailer’s founder, Sophia Amoruso, shared some big news on her blog: The 30-year-old is stepping down from her role as CEO to focus on marketing, opening new stores, and “engaging with customers.” Sheree Waterson will step into the Amoruso’s CEO heels.

Lest anyone suspect Amoruso is suddenly shying away from the brand, she posted, along with a statement, a video for “the customer and maybe the random YouTube troll” about “what’s up.” So, what is up? Nasty Gal is going through an executive transition, likely designed to curb some of the challenges faced by the company last year (despite the opening of the brand’s first walk-in store, in West Hollywood, Fast Company reports revenue growth slowed and 10% of the Nasty Gal work force was let go in 2014). And black mesh tops are in.