Model/television host/British Vogue contributing editor Alexa Chung is at it again. This Thursday she’s launching her second collaborative womenswear collection with AG Jeans this Thursday.
Chung’s design sensibility is heavily influenced by the undone California aesthetic, and by quintessential French icons like Brigitte Bardot, Jane Birkin and Francoise Hardy.
In her design work, Chung aims to make improved versions of classic pieces that she’s unable to find in vintage stores (think A-line skirts, suede-and-lace shorts, corduroy flares, overalls, and boxy jackets). Her first AG collection, which sold out immediately upon release, was sewn solely from denim. The new line will be denim-heavy, too, but it’ll also incorporate suede, chambray, broken twill, French terry, cashmere, and merino wool. Chung says, “The first collection was very focused and stripped back, I challenged myself to create an essential denim wardrobe. With the second collection it was more about exploring where else we could take it.” As with the first collection, Chung designed the second line right here in L.A.
Items in the 20-piece collection range in price from $98 to $1,248. Snap them up online and in AG stores around L.A. (the Beverly Hills store opens at 10 a.m.) on Thursday.