Egregious Packaging Foul: Beyoncé

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Look, we’re Beyoncé fans. In fact, I’ll admit I was blasting “Run The World (Girls)” on the way to work this morning because it pumps me up to edit copy in the way “Eye of the Tiger” pumped up Rocky Balboa to KO Apollo Creed. But we had to blow the whistle and call an “Egregious Packaging Foul” on Sasha Fierce when we opened up this ridiculously large box—big enough to hold baby Blue Ivy cradled in the arms of Jay-Z. Inside, we found Beyoncé’s latest perfume Midnight Heat on a scrap of tissue paper and a 2 DVD set of her live show at Roseland.

C’mon girl, tell your reps they should Knowles better!