Design Team WOLK MORAIS Finds Inspiration in Their New Hometown

The designers behind Ruffian continue their love letter to L.A.
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The latest collection of voluminous denim skirts, lamé tops, and cotton twills from Brian Wolk and Claude Morais draws inspiration from the designers’ adopted hometown—specifically, the moment at dusk when L.A.’s mountain ranges are awash in Maxfield Parrish blues and mauves. “It’s the idea of season-less dressing,” says Morais. “It represents what we are trying to do: create clothing you can wear all year long.” Wolk Morais is a far cry from their cultish former label, Ruffian, which shot a Williamsburg, Brooklyn, sensibility through a mash-up of English aristocracy, American punk, and Victorian culture.

The duo fell for Los Angeles during a three-month creative residency and relocated here last year, creating the new line in a downtown studio. They follow in the footsteps of fashion heavyweight Hedi Slimane, creative director at Saint Laurent, who moved the famed French luxury brand to L.A. in 2012, and designers such as Tom Ford and Louis Vuitton artistic director Nicolas Ghesquière, who have held fashion shows here rather than in Europe. “In terms of fashion,” says Morais, “Los Angeles is the Wild West and the rules are made to be broken. We love it.”