Cashing In On Coachella Style


Coachella has arguably become the biggest and best street-style watching event in our area. Concertgoers bring their A-game when it comes to dressing for the desert fest, where the polo grounds become a giant catwalk for an endless parade of fashion.

Not wanting to miss an opportunity to dress the music masses, Bloomingdale’s just launched a series of curated in-store shops devoted entirely to Coachella getups— denim shorts, tanks, dresses and hands-free bags from brands like AG, Alice + Olivia, Chaser, Current/Elliot, Free People, Hudson, Marc by Marc Jacobs, Paige, Rag & Bone, Rebecca Minkoff, Rebecca Taylor, and many more. The stores are also offering a line of exclusive tees by Wildfox. We think the “Rainbow Desert Tank” (above, middle) couldn’t be more perfect for Coachella.