Beauty Counter Intelligence: Fresh’s Cucumber Baie Oval Soap

This new must-have is so fresh and so clean

Who isn’t a sucker for pretty packaging? Fancy soaps aren’t a new thing, but Fresh’s Cucumber Baie Oval Soap ($15) lured me in with its delicate wrapping, which is tied and topped with a semi-precious stone. And, that’s before I got to the supersized vegetable-based soap, which is milled multiple times to last much longer than any fruity bottle of shower gel. Scented with a refreshing burst of water lilies and hyacinth, the soap is a fantastic wake up call first thing in the morning.

A native Angeleno, Navdeep Mundi is a Leo, hates cilantro, and has studied beauty products for more than 18 years. She spends her days directing media and strategy and her nights sniffing out slightly quirky yet impeccably pretty things along with her German Shepherd, Le Tigre.