Like most of us, AllSaints is celebrating the start of the summer season with a trip to the beach. The British fashion house is opening a yearlong pop-up store in Malibu this month with a selection of summer-focused men’s and women’s merch.
Similar to the brand’s minimal-but-edgy aesthetic, the pop-up will be all things industrial: exposed brick walls, their usual vintage sewing machine fixtures and single-rail carts on concrete floors. It will also stream branded content from a digital projector.
This marks the sixteenth AllSaints in the United States and the fourth in the L.A. area. It opens at 3890 Cross Creek Road.