Kale is no longer just something to toss into salads and smoothies—it’s something to wear… on your skin. The first rush of “queen of greens” kale-infused beauty products aimed at detoxing the skin are hitting the shelves of your favorite beauty emporium. And, I am wholly delighted about this.
Cynics may call kale out as a marketing bluff, but I think kale has the potential to become a skincare ingredient staple. My interest in the green stuff was first piqued when I was getting into coconut-infused beauty products. Turns out kale is one of the healthiest super foods on the planet, thanks to its copious amounts of Vitamins A, C and K, all of which have been proven to help regenerate cell turnover, soothe rough skin, and help fade skin discoloration. So “super food for the skin” seems like the next logical tagline for kale.
There aren’t too many options to choose from just yet, but the early kale-made products are basics you’ll be using on a weekly, if not daily basis. Take for example Eminence Organic Skincare Citrus & Kale Potent C+E Masque ($70). The cooling gel treatment nourishes but without any weird veggie smell you might expect. It will be a skin savior for those of you with drier skins needing intensive conditioning action in less than 10 minutes. You’ll be stunned at the difference: it transformed my flaky patches into plump, smooth skin.
Alba Botanica Good & Healthy Anti-Oil Weightless Moisture Lotion ($9.99) is a lighter option you can pick up along with a bundle of kale to eat at Whole Foods. Added to the super food on the ingredient list is a mix of Swiss chard and spinach, which triples the dose of vitamins for softly moisturizing the skin. Despite the lack of oil, the lotion is hydrating enough to use under makeup or sunscreen. I smell the teensiest bit of lavender, but not enough to say it’ll lull your senses.
The product I’m most excited about is by Nails Inc. The NAILKALE SuperFood Base Coat ($15) is a moss green-tinged base coat perfectly suited for my weak, peeling nails. According to the brand, kale’s powerhouse nutrients help stimulate advanced keratin production which results in fortified nails and extra growth. I’ll admit I’m a basecoat snob. I didn’t expect miracles overnight, but will say my natural looking nails felt immediately stronger with two applications of NAILKALE. After a week’s wear (under a vampy plum lacquer), I was relieved to see the treatment prevented any yellow stains from forming beneath my polish, most likely due to the elemental qualities of grape and lemon extracts in the formulation.
I’ve been a kale enthusiast for quite some time, and now I’m equally excited to see more beauty brands adopt the leafy green for the skin and hair care options. But first, I’m craving a smoothie.
A native Angeleno, Nav is a Leo, hates cilantro, and has studied beauty products for more than 18 years. She spends her days directing media and strategy and her nights sniffing out slightly quirky yet impeccably pretty things along with her German Shepherd, Le Tigre.