About Face

After fronting for cosmetics giants, models launch their own lines

Revlon fired me when I turned 40,” says LAUREN HUTTON. Twenty-four years later, the model, who lives in Venice, wears the rejection like a Purple Heart. Though today middle-aged faces appear in cosmetics ads, Hutton maintains that the business doesn’t understand the needs of aging women. Using her expertise in the field—models applied their own makeup for shoots until the 1970s—Hutton launched her self-named line of foundations, blushes, and lipsticks in 2002 ($12-$182 at laurenhutton.com). This year she revamped the collection, adding mineral-based powders and a sunblock that can be misted over makeup. “I’ve been all over the world,” she says, showing off her tamanu oil, an antiseptic moisturizer she discovered in Bora-Bora. “I know about this shit.” Hutton has a precedent in Iman, a model who owns a beauty line for women of color, and a new L.A. counterpart in JOSIE MARAN. The face of Maybelline for the past decade, Maran, who is 29, has just come out with a collection of eco-cosmetics that bears her name ($16-$36 at Barneys New York, Beverly Hills, 310-276-4400). “Makeup needed a makeover,” says Maran, who lives in Beachwood Canyon and continues to appear in Maybelline campaigns in Asia. Growing up in an environmentally conscious Northern California family, she always sought out earth-friendly creams and glosses. But her years of modeling exposed her to few that were also sophisticated. “I want to change the world with lipstick,” she says, only half joking. Her products, such as the “Finger Paints” palette of four colors meant to be mixed by hand for lips, cheeks, and eyes, are free of toxins and packaged in containers made from corn.


The New New Look
One of the most famous fashion silhouettes, the New Look, created by Christian Dior and dubbed by Harper’s Bazaar, is back in fashion 60 years after it was introduced. Unleashed in 1947, the concept used yards of wool—a controversial excess after wartime fabric rationing—and emphasized a woman’s figure with soft draping and a belted waist (Dior was no fan of the boyish style women adopted for factory jobs). (1) John Galliano, designing for the present-day house of Dior, has updated the New Look with a sexy suit for spring (jacket, $3,665, and skirt, $5,495, at Dior, Beverly Hills, 310-859-4700), while (2) Stefano Pilati has paid homage at YSL (jacket, $1,550, and skirt, $1,050, at YSL, Beverly Hills, 310-271-4110). (3) Karl Lagerfeld has echoed the feeling in dresses at Fendi ($4,200 at Fendi, South Coast Plaza, Costa Mesa, 714-751-1111).

Illustration by Andre Carrilho