With her knee-high boots, high neck blouses, and ribbed sweaters, Ali MacGraw was the ideal preppy bohemian. Hippie-cool style, like McGraw’s, just became modern again. If you’ve been catching up on your fall fashion magazines, you’ll know that swooping bellbottoms, shaggy jackets and fringed ponchos are back en vogue.
Nothing epitomizes the era of free love and positive vibes more than ‘70s hair–and now that the clothes have become more minimal, the hair has become simpler. Whether you love Farah Fawcett’s fanned out tresses, Donna Summer’s explosive texture, or Ali McGraw’s straight, parted strands, it’s easy to get your favorite retro look.
Prior to the ‘70s, the common approach many women took to styling was to visit a salon once a week to have their hair set for the week–but when the ‘70s hit, low-maintenance became cool. David Mallett, the hair stylist responsible for coiffing the tresses of Julianne Moore, Marion Cotillard, Naomi Campbell and Natalie Portman, agrees. He adds, “The ‘70s was one of the least complicated decades of the 20th century in hair. It was about round brushing, tonging and hot rollers. The idea was that most hairstyles were flat on top and wide at the sides but fairly easy to achieve.”
Now that ‘70s glam is back, I’ve pulled out my own dusty set of Velcro rollers so that I can get a toned-down Breck-girl-style flick–but getting the look takes more than just the right tools. ‘70s hair was always clean and brushed. Start with Rahua Voluminous Shampoo, which has an all-natural roster of ingredients and won’t weigh your hair down. It has a thick, gel-like consistency and an herbaceous scent. It tames your hair and leaves it slightly more bouncy–but not voluminous enough to ditch the curlers. The key to getting more oomph? Adding as much air and lift to the roots as possible–and keeping it this way.
For added lift, add David Mallett Spray No. 2: Le Volume to damp hair, blow-dry it with a round brush, and then curl sections with a large-barrel curling iron. This will pad strands out at the scalp and add instant thickness. David also suggests, “Gently waving and rolling the hair back around the face line in a large open ‘sausage wave’ that flicks back and gives that immediate ‘70s look. It is easy to do on the clean or unwashed hair and looks fabulous on everybody.” The curls will lose a bit of their shape throughout the day, but the added texture will maintain the illusion of fullness.
For days when curls are just too much of a hassle (and you’re too lazy for an indulgent Rahua wash and rinse), ‘day old’ hair can be easily re-tonged in the morning. Curlier or thicker hair types will benefit from Leonor Greyl Baume Bois de Rose. Frizz was ok back in the day, but I’m not a fan—and this particular styling balm has a matte finish to prevent hair from looking greasy. And, it can be applied over hair that has been flat-ironed for a treatment effect, as it uses organic Cupuaçu butter to moisturize intensely.
For that insanely glam, groupie-style straight hair, Oribe Smooth Style Serum is an easy finishing product that seals the ends and adds a bit of shine and separation that bounce in the wind. This is true bohemian glamour for me.