The Co-Owner of Bucks & Does on Where Most Men Go Wrong, Sartorially Speaking

“Too many guys just don’t try,” says Jason O’Dell

Bucks & Does comfort tee, $48, Nudie jeans, $165, Wolverine boots, $360; available at Bucks & Does. Panerai “Luminor 1950” watch, $12,300 at Panerai, Beverly Hills, 310-228-1515

You were a pro skateboarder. What was your style then?
I used to wear two T-shirts, jeans, and a beanie, even when it was 100 degrees out. And never shorts or flip-flops. I have no idea why. Same thing every day.

How has your style evolved?
Let’s just say I wear shorts now. Flip-flops, rarely.

How did you get into fashion?
My wife dragged me into the business. We started with women’s, and now I know way too much about rompers and tunics for a man, so I figured it was time to start my B&D label, which is exclusive to Bucks & Does.

What do guys most often get wrong?
I think too many guys just don’t try. If they cared a little, they could look good with minimal effort.

What’s your biggest fashion faux pas?
The high-low T-shirt. I was like Zoolander in real life.

Bucks and Does
3906 W. Sunset Blvd.

Photo by Karam R. Kadam