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Finally, billboards actually worth paying attention to
And how it became as much a part of the Valley as Fashion Square Mall and Sushi Row
L.A.-based RAREFORM upcycles billboards into accessories
Moby leading a parade, Jason Schwartzman explaining teenagers, and secret rituals and Aztec cocktails with Maja the white witch. This is why we love L.A.
The website—which already boasts upwards of 4 million members—claims that sign-ups have tripled since the ad went up on Monday.