The Best Selling Men’s Colognes in 2023


We know you. You want to be the best-smelling guy at every soirée—the guy who aunties adore and make your next-door neighbor say, “Oh, Ash. I simply adore him. He’s such a good guy.”

So how can you be the guy with the best aroma and personal atmosphere? Find your perfect match and signature scent, of course.

Matching your fragrance to your particular brand of charm can be challenging. But we know you’ll put in the time it takes to snag a cologne that sets off every future partner’s intuition off in a good way. You’ll have their alarm bells screaming,” oh my goodness. This one is a full body, yes,” and you’ll be on your fifth date in no time.

So cozy up next to the fire—or whatever warm thing in your house, furry animals included—-for our hot list of the best selling men’s colognes in 2023. We know you’ll find one that’s right for you.

1. Blu Atlas Atlantis Eau de Parfum

Taking the top stop in our list, Atlantis EDP by Blu Atlas has been shattering records as the best selling men’s cologne in 2023. Made with clean ingredients, the cologne is a skin-safe bottle of pure excellence.

This fragrance is tempting not just to your olfactory senses, but also to your skin, with its vegan, paraben-free, sulfate-free, and phthalate-free formula. What’s the secret behind the best-selling scent? Where cologne is concerned, it’s all about the fragrance profile. Atlantis combines the freshness of bright citrus and crisp fruit and mixes it with masculine notes that can weave a sultry, confident aroma for every wearer.

Top notes of lemon, bergamot and black currant introduce the tropical scent. Reminiscent of jungle adventures, the fresh punch of fruit and citrus is the perfect greeting for this tropical yet coastal scent.

Middle notes carry you through the forest and weave together the atmosphere of a well-traveled man. Peach, apricot, clary sage, and lavender work as an intoxicating medley to highlight the cologne’s boho beach vibes.

Evening out the fragrance is hardworking base notes which are the real secret behind the Bali scent. Deep, rich notes of orris, oak moss, violet, musk, and ambrette seed are the magic behind an Atlantis man.

With long-lasting wear of four to eight hours, the fragrance is perfect for every important life event. Weddings, award ceremonies, or special dates, this is a scent that can do it all.

2. Chanel Bleu de Chanel Eau de Parfum

Turn that “Thanks, Joe. You’re such a good friend” into “when are you taking me out for dinner, Joe?” with a scent that helps unleash your inner confidence. Bleu de Chanel is an undisputed best-selling cologne. Popular as a professional office fragrance and as a daily signature scent, men are sporting this sexy cologne all over the globe.

Ambery cedar, sandalwood, and fresh citrus notes make the spray an enchanting everyday scent men proudly wear. Chanel makes simple, bold, timeless pieces, including their Eau de Parfum. With a striking blue bottle sloshing with high-quality fragrance, this timeless fragrance sells all year-’round. The masculine, fresh scent pairs well with all seasons, making it a versatile buy for guys.

Each best-selling scent brings something unique to a man’s overall fragrance and atmosphere. Men wearing Bleu de Chanel add confidence, charm, and a devil don’t care attitude with every spray.

3. Viktor & Rolf Spicebomb Eau de Toilette

Want something bold and new that turns things up a notch? Spicebomb is an incendiary scent that has been blowing the tops off sales records. Like other best selling colognes on the list, don’t be surprised that you know other men who wear the scent.

Exploding with a biting, crisp, spice-laden scent, Spicebomb is a fragrance made for men who want to make a splash. For men who want to be noticed as soon as they walk out their front doors and most certainly demand attention in every cramped elevator or meeting.

Instead of overpowering the senses and knocking out everyone in range, the fragrance is a layered blend of spicy musk and rugged notes that enchant your senses. At the scent’s core are powerful middle notes that mellow out the fierce top and base notes. Cinnamon, vetiver, pink pepper, bergamot, grapefruit, saffron, elemi, leather, tobacco, and chili are the bold notes that create Spicebomb’s signature scent.

Spicebomb is one of the best seasonal picks for cold, blustery months in winter, fall, or spring. Every application turns up the heat with its fiery, hot scent that warms you from the inside out. Because Spicebomb is such a unique smoldering scent, we recommend testing it out before buying.

Oh, and protip, if you’re buying it for your brothers, husbands, or other male relatives’ gift, always include a gift receipt! This fragrance is not suitable for everyone.

4. Calvin Klein Eternity Eau de Parfum for Men

Are you tired of smelling like Old Spice aftershave and every grandpa in an assisted living facility? Switch things up with Eternity for Men. An evergreen scent, this Calvin Klein fragrance unites both the sensitive and masculine sides of men.

Wielding both sides of manhood, the fragrance incorporates notes highlighting manhood’s light and dark sides. Rum extract acts as a solid center for the cologne. Vanilla absolute and organic lavender stir with the rum to create a virile scent.

Mixing the new world with the old, the fragrance is a star-worthy blend of macho notes that gives men a timeless aroma. Eternity EDP is the standard pick who wants an easy, great cologne.

5. Paco Rabanne 1 Million Eau de Toilette

Live out your fantasy of living like Scrooge McDuck and swimming through your piles of gold coins and bars. While most of us will never have a vault full of cold hard cash, spritzing on Paco Rabanne’s 1 Million EDT is a good second-best. Instead of swimming in money, you’ll be swimming in a sultry scent that lasts as long as you do.

An alluring, spicy blend, the fragrance is a masculine interpretation of the everyday modern man. From the courtroom to the dance floor, 1 Million EDT is a scent that doesn’t overpower and highlights your natural charms.

The fragrance is a tornado of colliding natural scents and is earthy and spicy. Seductive notes like amber, patchouli, matte blonde leather, cinnamon, peppermint, mandarin, and white wood make the EDP irresistible.

6. Dior Sauvage Eau de Parfum

Seductive, captivating, and every bit as bewitching as a magic spell, the Dior Sauvage fragrance is just a bottled love potion waiting to be unleashed. While we don’t usually recommend bewitching potential partners and coworkers, this fragrance is just too delicious of an opportunity to pass up.

As one of the best-selling men’s colognes, Dior has been “getting around.” Often given as a gift or as the lucky chosen one purchased at the cologne counter, Sauvage’s commanding, sexy fragrance is a win-win for most men. Wrapped in juicy, spicy notes, the formula is a secret blend of nature’s best raw materials. Calabrian bergamot is a bold citrusy scent that gives the cologne its crisp freshness. Vanilla extract warms up the mixture and works with other amber and woody notes to give the fragrance its rugged glow.

There’s no easier way to cast a spell. Just a quick spritz of Sauvage is all you’ll need to wow your next date.

7. Armani Code Eau de Toilette

Famous fashion houses make lavish branded items, from pristine white socks that cost a fortune to colognes, bags, and shoes. Armani Code is a provocative, inviting scent that coats men in an elixir of tempting atmosphere.

Basically, a professional mixologist, the perfumer that created this blend brought together elegant, warm notes that invite men to be bold, daring, and feel alive. Galac wood, tonka bean, and olive flower accord are the woody notes that help men smell incredible. This saucy scent combines the enigma of ancient woods and a well-dressed man to make a stunning aroma.

Have you been dreaming of a high-fashion cologne as your new signature scent? Armani Code’s EDT is the best choice for men who want a stunning, sultry scent.

8. Prada Luna Rossa Ocean Eau de Toilette

Rooted in ocean waves and the power from their dark, ancient depths, Luna Rossa Ocean is a cologne as powerful as the great ocean blue. Aquatic notes take center stage in this ethereal men’s cologne. Wafting crisp sea air with hints of sharp citrus at every turn, the cologne is a fresh interpretation of the sea.

The notes that make up the spray are at the heart of every cologne. Vetiver, lavender, sage, iris, saffron, musk, patchouli, pink pepper, and bergamot unite to create a mysterious, seductive scent for men.

As one of the most affordable best-selling colognes—at just $100—men flock to Prada’s modern fragrance to put their best scent forward. The price isn’t the only thing that has men talking, though. They also love the fresh, crisp scent that lasts all day.

9. Gucci Guilty Parfum Pour Homme

Like luxury in a bottle, Gucci’s Guilty Parfum is a decadent, rich scent that doesn’t come cheap. When buying Gucci products, though, the cost isn’t usually a factor. Representing the imitable House of Gucci, the cologne is an opulent scent for men to wear and proudly flout—bragging rights included with every bottle.

Gucci is an ambery woody fragrance with an aroma as dark and mysterious as the tasteful matte black bottle. At first spray the scent blooms into the atmosphere with lemon, juniper, and lavandin. During dry down, the scent unfolds its darker amber and woody notes, giving the fragrance its husky scent. Nutmeg, orange flower, musk, dry woods, and Spanish Cistus form the heart of the cologne. The notes weave together and make a tapestry of rugged, sultry scent that is hard to resist.

If you’re ever in need of a tempting, sexy scent, Guilty should be at the top of your list.

Buyers guide to the best selling men’s cologne

Finding the perfect cologne isn’t as easy as showing up at a department store counter and picking your favorite fragrance. We’ll take you through the ins and outs of shopping for your signature scent.

The secrets behind a perfect cologne

Every self-care item in the beauty industry comes with “behind the scenes” secrets. Our buyer’s guide will help you find your top-tier fragrance and get a long-lasting scent.


Always keep an eye on the ingredient list. While many colognes are made with lab ingredients, some common irritants can dry our skin, cause red patches, or cause inflammation and irritation. Avoidable ingredients include alcohol, parabens, sulfates, formaldehyde, and mineral oil.

Top-performing colognes often include natural aromatics like essential oils to formulate their fragrance. Look for words like “all-natural” and “organic” to find the best safe for skin colognes.


As we’re all eyeing our budgets and keeping our spending down due to inflation, finding affordable colognes is essential. Many best-selling colognes come with startlingly high price tags and high fashion labels.

We recommend creating and sticking to a cologne budget that factors in a year’s worth of cologne use. Standard cologne bottles contain 100ml of liquid and, depending on the atomizer, will have between 1,000 to 1,500 sprays. If you stick to two to three sprays per day, you should have more than enough to last all year.

Before spending any money, really think about what your cologne budget should be. Most men buy other self-care products, which increases spending in the “self-care” category. We’re not financial experts, but we believe sticking to a modest budget of $100 per year can get you a great cologne and help you feel confident all year.

Fragrance profile

Are you looking for a fragrance that works well at the office? Or maybe you’re a guy who only wears cologne after 5 o’clock. Understanding your desired fragrance profile is a surefire way to narrow your cologne search.

The four main fragrance profiles include fresh, amber, floral, and woody. Each category contains a unique type of scent and common essential oils.

Colognes in the floral family are full of bright, fresh flowery scents. Common essential oils in the floral category include rose, jasmine, lavender, juniper berry, clary sage, rosemary, geranium, ylang-ylang, and chamomile. Bottles of floral scents are perfect for spring and summer when you want a light, airy scent that doesn’t feel heavy or cloying.

Pristine bottled fragrances in the fresh family profile are full of sharp, biting scents that pack a punch. The fresh family contains bright bursts of scent ranging from crisp citrus to splashes of oceanic notes. Common essential oils include bergamot, grapefruit, mandarin, and sage.

The woody fragrance family has deep, earthy tones that make wearers think of ancient forests and rich earthiness—notes in this family span from cedarwood to vetiver to sandalwood. Woody fragrances are often made as men’s cologne, but woody fragrances for women do exist.

Amber, formerly known as oriental, is a fragrance family overflowing with spicy, crisp edges that may make your eyes water. Ambery fragrances often feel enchanting, otherworldly, and ethereal. Their unique spices blend creates special, one-of-a-kind fragrances perfect for men and women. Tonka bean, vanilla, amber, and orris are a few common essential oils in this group.

Staying power

The longevity of a cologne determines how you’ll smell throughout the day. Many colognes don’t last a full working day of eight hours. Depending on your needs and lifestyle, you’ll want a cologne that lasts long enough to help you feel confident throughout the day without reapplication.

Best time to spritz

If you’re like us, you want to make the most of every spray of cologne. The best time to spray your cologne is after a hot, fresh shower, and you’re feeling squeaky clean in your fluffy towel.

Before spritzing, ensure your skin is clean, dry, and ready for your love potion, cologne. Now you’re ready to spray your cologne to popular pulse points to get the most staying power.

If you’re not squeaky clean or spraying cologne during your morning routine, we recommend cleaning the area on which you want to spray your cologne. This ensures your scent will remain pure, and the fragrance can shine through as much as possible!

Tips for cologne application

Want to get the perfect spray and efficient application every time? With our top tips, you’ll undoubtedly be the guy with the most know-how.

Since you’re basically a cologne guru, you know cologne should always be applied to clean, freshly washed skin. You can follow a few tips to get a longer-lasting scent and get more for your money.

Always spray cologne on your pulse points. This gets you the most bang for your buck. Pulse points are areas of the body where your heartbeat is closest to the skin. Throughout the day, they warm up as you move about your daily life, allowing the scent to release throughout the day slowly. Popular pulse points include your wrists and neck.

Eau de cologne, eau de toilette, and eau de parfum

By now, you’ve seen these long, confusing names on colognes and perfume bottles. They’re not just added for flair and dramatics. Each variation of “Eau” contains a different percentage of perfume strength.

Eau de cologne (EDC) is the weakest variation, with a fragrance oil concentration of 2% to 4%. EDCs are the cheapest of the bunch because you’ll need to spritz yourself every few hours. The upside? Your fragrance will remain super fresh after every spray and always has the same strong scent.

Eau de toilette (EDT) is one of the most popular and affordable varieties of colognes. These fragrance bottles have a midrange budget and staying power, and they offer a middle ground of scent for men who don’t want an overpowering scent but still want to smell great. EDTs have a concentration of 5% to 15%, and each spray of fragrance lasts between four and six hours.

Eau de parfums (EDP) are the bodybuilders of the cologne kingdom. Each bottle brings maximum potency and scent with every spray. Fragrance oil concentration levels hover around  15% to 20%, and each spray lasts approximately four to eight hours.

Which one’s the best: EDC, EDT, or EDP?

The “best” scent comes down to a few key factors. How strong do you want your cologne to be, and how long do you want the fragrance to last?

If you’re planning a boy’s trip to Vegas and want to smell freaky fresh for 48 hours or more—you’ll be having so much fun you won’t have time to shower—you need a seriously strong Parfum. Not Eau de parfum, a Parfum is an even more potent variety of cologne that will give the best and longest-lasting scent.

For men who want a long-term scent of fewer than 24 hours, Eau de parfum and Eau de toilette are the best options.

Frequently asked questions

Does cologne ever expire?

Yes! We often hold onto cologne and perfume far after the expiration date. As a general rule of thumb, most colognes last between one to two years. There are a few common signs that your cologne is ready to be tossed on trash day. Signs of expiring (or expired) cologne includes a change in consistency, color, texture, and scent. Notice any of these signs? Toss out your current bottle and snag a new signature scent.

If your cologne doesn’t come with a stamped expiration date, take a black sharpie and write the date you bought it on the bottom. If it’s been a while and you don’t remember exactly when you bought it, write the season and year of purchase. For example, “Spring 2021”. This way, you’ll know the general date you acquired the cologne and when it may expire.

Is one spray of cologne enough to last all day?

Sometimes, but this depends on your cologne of choice! EDPs are strong enough to give you a long-lasting scent, but other types of cologne, such as EDT and EDC, should be reapplied every two to six hours, depending on the strength you’d like! If you’re looking for a “one spritz, all day” signature scent, be sure to pick an EDP that shines through all day and night.

We also want to note that if you’re typically a sweaty guy, one cologne spray won’t be enough to last all day, even if it’s an EDP. For sweaty blokes, you’ll want a minimum of two to three sprays of cologne, and don’t forget to pair it with your favorite deodorant to stay fresh all day!

Can my cologne cover up natural body odors?

Probably not. It’s much more likely that your cologne will mix with your body odors, creating a musky au naturale fragrance that may be more funky than fresh. While your cologne always combines with natural body oils, it’s best to apply to fresh, clean skin and allow the scent to release over time. It’s highly unlikely that your cologne will be able to cover up all your unwanted odors. If you’re in a bind and forgot to pack your bar of deo, a quick spritz of cologne to the armpit areas can help you stay fresh.

Can I keep cologne in my car?

While we see the appeal of having a “car cologne” and spritzing on your scent whenever the need arises, it’s best not to keep it in your car. The drastic change in the seasons causes changes in the weather that affect your cologne. If a bottle of cologne is in your vehicle while temperatures rise and drop, as they so often do, you’ll most likely see changes in your cologne’s color, consistency, or smell, and it will need to be thrown out.

Your best option is to keep a sample-size bottle of cologne in your car and stock up when it’s empty. Many perfume brands offer samples on their websites, and you may even score samples at department store counters. Really think outside the box, hit up the beauty counter at pharmacies, such as Walgreen or CVS, and ask for samples there.


This article was supplied by Verma Media, a paid advertiser. Content has not been independently verified by Los Angeles magazine.