The Story Behind the Tattoo Artist Who Inspired Sailor Jerry Rum


Sailor Jerry Spiced Rum has partnered with Fleet Week organizers in Los Angeles, San Diego and San Francisco to bring one-of-a-kind events and experiences to service members and their supporters.

Sailor Jerry Spiced Rum was created to pay homage to Norman “Sailor Jerry” Collins. He was a Navy vet who built his rep tattooing soldiers and sailors in WWII-era Honolulu where he established his legendary tattoo parlor and himself as the undisputed father of American old-school tattoo. At 19, Collins joined the U.S. Navy where he was exposed to the art and culture of Southeast Asia that would later shape his legacy. After the Navy, Collins made WWII-era Honolulu his home and continued honing his skills as a tattoo artist.

Sailors on Shore Leave in Honolulu would wait in line for hours outside Collins’ Hotel Street tattoo shop to be tattooed by the master himself. While iconic for his tattoos, Collins also was a licensed skipper of a large three-masted schooner, an electrician, sax player and frequently hosted a radio show. These personal passions are now celebrated through Sailor Jerry Spiced Rum and shared with likeminded individuals.

By supporting Fleet Week, Sailor Jerry Spiced Rum is carrying on his legacy by thanking, supporting and celebrating our amazing servicemen and women. We are honored to participate and producing some unforgettable experiences for attendees2_14642266_208060362939149_1945189859187620269_n