Coinciding with the 50th anniversary of the Summer of Love, the Metropolitan Water District of Southern California took the opportunity to give voice to the love of water conservation in a new media campaign called “H2 Love Letters.” From the perspective of butterflies, children, flowers and others, the message is a resounding “thanks for saving water” in appreciation for the continued water efficiency throughout the Southland. The fact is there will always be challenges to our water supply because of our climate. That’s why water conservation in Southern California should be a year-round habit.
To help make that happen, Metropolitan has created bewaterwise.com, the easy to use portal for tips on saving water in your home and yard. Available in English, Spanish and Chinese, the website offers videos that help you make water conservation a permanent part of your life, like a California Friendly garden of the month feature, online water-wise gardening classes and downloadable landscape maintenance guides. There are water-saving tips along with access to Metropolitan’s rebates on an array of water-saving devices such as water-efficient sprinklers, washing machines, toilets and rain barrels. Industrial and business customers have many rebates available as well. If we each do our part, we can make a difference–and keep the butterflies happy.