Hahn Family Wines Redesigns Their Highly Personal Labels to Stand Out Even More


Thousands of bottles of wine are available on store shelves and infinitely more are for sale online, so wineries also need a visual advantage to stand out. With that in mind, Monterey County-based Hahn Family Wines recently revealed elegant new packaging for its widely popular “Hahn” wine brand with a redesign that really pops.

Known as the “Founder’s Series,” these wines recognize winery founder and visionary Nicolaus “Nicky” Hahn. A Swiss native, Hahn, and wife Gaby, carved out successful careers in Europe before buying vineyards in Monterey County in 1979. The couple started producing wine in 1980. Their son, Philip Hahn, grew up pruning vines and picking grapes, and today oversees a portfolio that includes the Hahn, Hahn SLH, Lucienne, Smith & Hook, and Boneshaker brands.

The Hahn brand’s new look is all about the family. The wine bottles feature the Hahn family name front and center. And there is a replica of the late founder Nicky Hahn’s signature from a 1988 letter that successfully encouraged neighboring vineyard owners to form the Santa Lucia Highlands appellation, an achievement that came to pass in 1991. The design also carries the family’s “spirit animal,” a glossy red rooster that pays homage to the fact that “Hahn” means rooster in German. Each label also touts the varietal, Monterey County origin, and the fact that all wines are “produced & bottled by Hahn Family Wines” at a winery “founded 1980.” The bottle itself carries a heavier weight and features a deeper punt at the base. The top capsule sports a burgundy matte finish and sleek gold rule.

Hahn Family Wines President Tony Baldini said, “Hahn produces wines of distinction and exceptional quality, and we wanted to give the brand an elevated look to match whether it’s on a store shelf or a dinner table.”

Hahn’s Director of Winemaking and General Manager Paul Clifton oversees all winemaking operations and vineyards. The family owns more than 650 estate acres ranging from 200 to 1,200 feet elevation on the breezy alluvial bench know as the Santa Lucia Highlands AVA. Additionally, Hahn Family Wines farms 450 estate vineyard acres in the nearby Arroyo Seco AVA. The Hahn brand offers varietals like Pinot Noir Chardonnay, Cabernet Sauvignon, Merlot, Pinot Gris, as well as a GSM red blend of Grenache, Syrah, and Mourvedre. Each wine is crafted in an approachable fruit forward style and offers superior quality for everyday enjoyment.

Eco-friendly wine drinkers will appreciate Hahn Family Wines’ sustainable initiatives. In 2008, they became one of the first SLH wineries certified sustainable under the Sustainability in Practice (or SIP) program. A rigorous three-year-long evaluation determined Hahn adheres to three tenets: Environmental Health, Social Equality, and Economic Viability.

Hahn Winery

Hahn wine drinkers who visit Monterey County have two places to drink the family’s wine. One right at the source in the Santa Lucia Highlands, where they are the only winery that also operates an on-site tasting room seven days a week. They even provide vineyard tours to guests on ATVs. In 2017, they added a tasting room in downtown Carmel-by-the-Sea.

No matter where people drink Hahn Family Wines, their new-look bottles will surely draw eyes.

Hahn wines are available at leading retailers and fine wine shops around the country, such as Safeway, Vons, Pavilions, Kroger, Publix, Total Wine & More, BevMo, and more.