See Another Side of Sir Patrick Stewart in Strongbow Hard Apple Ciders Commercial

Actually, you won’t see him for much of this amusing spot

Strongbow Hard Apple Ciders want you to know that their award-winning beverages sell themselves.

Which is why Strongbow, which has just unveiled the Strongbow Red Berries and Strongbow Ginger flavors as part of a variety-pack launch, hired actor Sir Patrick Stewart for a self-deprecating part in their new TV commercial, released today. This is no doubt the only time that somebody has commissioned the services of Captain Picard and Professor X to hide his … well, the commercial is just 15 seconds long, so you can see for yourself.