DineLA’s Restaurant Weeks have been so successful with food lovers on a budget that now the marketing program by the Los Angeles Tourism & Convention Board and American Express is trying a different week of deals: Happy Hour Week from April 27 to May 1. The event is billed as “five days of happy” and will showcase drink and food deals during new and existing happy hours in the afternoon and late at night.
Currently, there are 70-plus participants, including venues that don’t normally do happy hour like Terrine, Redbird, and even the fancy Beverly Hills Hotel’s Polo Lounge and Bar Nineteen 12. But restaurants who already have a happy hour shouldn’t be dismissed–participating chefs and bartenders will create exclusive menu items and drinks just for the week. Naturally, they’re going to take this opportunity to show off the goods to new customers. But also it means that great $14 steak and fries deal at the Edison will not pop up on their regular happy hour menu the following week.
Where dineLA’s Restaurant Week motivated diners to check out someplace new, Happy Hour Week is perfect for those afraid to commit to a whole dinner reservation. Stop by in the afternoon at the bar for a mere hour or late at night. With bites and sips priced at $5 and up, what do you have to lose? And unlike Restaurant Week, you won’t find any prix fixe menus.
DineLA’s site will release more details about menus and happy hour times on Wednesday, but here’s a taste now of what you can look forward to during Happy Hour Week.
Birch: Details are still being ironed out, like whether they’ll do an early or late-night happy hour. The menu is still tentative but may look something like this with two happy hour cocktails, $7 well drinks and wine, and a $10 burger.
Butchers & Barbers: 5:30 to 7 p.m. and 11 p.m. to 1 a.m, $10 can and sand with Olympia beer and short rib pastrami sandwich, $8 grilled wings with sherry honey glaze and Calabrian chiles, and $12 mini charcuterie boards.
The Edison: 5 to 7 p.m., $7 grilled cheese with tomato soup, grilled vegetable sandwich, truffled mac and cheese; $14 steak and fries; $9 Twentieth Century sliders, shrimp cocktail
Fundamental LA: 5:30 to 7 p.m., $5 beer and $25 bottles of wine
Gracias Madre: 3 to 6 p.m. weekdays, $5 tacos, flautas, tostadas, gorditas; $5 seasonal sangria, Mezcal Mule, margarita; $5 wine and beer
Sotto: 5:30 to 7 p.m., menu items will be $8 or less. There will be a couple of Southern Italian wines featured at a special price as well as two whiskey cocktails. “I am going to do two popular whiskey classics that are delicious and approachable and have Italian spirits in them,” says head bartender Brynn Smith. One will be the Little Italy, a Manhattan variation with Overholt Rye, Cynar, and Carpano Antica, and the other will be the Paper Plane with Buffalo Trace, Amaro Nonino, Aperol, and lemon.
Terrine: Late-night happy hour with hours to be determined and will technically only be available at the bar; menu items will be under $10. There will be two specialty cocktails offered. Plus as something fun for guests, bartender Ryan Wainwright will present “Martini Cards,” which will list his recipe plus a classic recipe, and leave room for a “DIY” personal recipe. For food, they will have onion-soup poutine, pig ears, and terrines/pates served in jars.