The 40th Annual Concern Foundation Block Party was held on Saturday July 12th at Paramount Studios in Hollywood. The theme of the event, “Fiesta Grande: Celebración de Vida”, honored the founding partners of Partners Trust Real Estate Brokerage & Acquisitions Nick Segal, F. Ron Smith, Richard Stearns and Hugh Evans III along with Jaclyn Smith. The “New York” backlot at Paramount Studios was transformed into an Latin celebration where 4,000 guests enjoyed tastings from nearly 60 restaurants and caterers and entertainment on four different stages with performances by Cartaya’s Enclave, Trios Ellas, Jose Garcia and The Love Experience, Caro Pierotto and Marbella plus D’City Sound with MC Dwayne. Attendees also participated in interactive activities like games, digital photo booth by Brian Kramer Photography, spa services by Marinello Schools of Beauty, and a live and silent auction that featured over 150 great items and packages including travel destinations one-of-a-kind experiences.
Los Angeles magazine, the media partner for 10 years running, outfitted the Best of LA® street with a Mercedes-Benz Futuristic Lounge that featured the SLS AMG GT, S550 and SL63 models. Guests also enjoyed body assessments and massages from EQUINOX, casino style gaming and cocktails sponsored by TANQUERAY®, a photo booth presented by ARIA Resort & Casino, a Stella Artois Patio, samples from Clif and Luna bar, manicures from Nails in Your Room, and artisan coffee and tea from Grand Avenue Coffee. With the support of these sponsors, Los Angeles magazine donated $25,000 to Concern Foundation.
In total, the event yielded an astounding $1.8 million to support cancer research. Since 1968, the foundation has raised over $57 million for cancer research, awarding funds to over 700 cancer researchers throughout the United States and around the globe.
Photo Credit: Drongo Photo
Click here to view photos from the Aria Resort & Casino “This is How We Vegas” photo booth