Concern Foundation’s 44th Annual Block Party Celebrating Los Angeles Magazine’s Best of L.A.®


On the 50th anniversary of Concern Foundation for cancer research, the organization successfully produced its 44th Annual Block Party on the backlot of Paramount Studios in Hollywood. Themed this year as Superheroes, the event hosted approximately 4,000 guests and raised $1.8 million for cancer research through ticket sales, donations, and bids on auction items.

In connection to this year’s theme, the foundation honored Dr. Jay & Kris Calvert and family as this year’s “Cancer Crusaders” for their participation in helping to conquer cancer through research. John Ferdenzi of Town and Country Event Rentals was honored with the Spirit of Concern award and recognized for his dedication and commitment as a valued member of the extended Concern family for more than two and a half decades.

All guests had a chance to experience over 70 restaurants, caterers, and beverage vendors including Dulan’s Soul Food, Button Mash, Herb Alpert’s Vibrato Grill & Jazz, Tito’s Handmade Vodka, Fogo de Chao, Fresh Brother’s Pizza and Pink’s Famous Hot Dogs. The night was filled with interactive entertainment such as casino-style gaming, a celebrity bar hosting actors Lili Bordán (“Battlestar Galactica”, “The Nun”), Gabe Jarret (“Real Genius”) and Sean Marquette (“Ultimate Spider-Man”); the original TV Batmobile, and live and iconic superhero “streetmosphere”.

The Best of LA® on Los Angeles magazine’s street presented the INFINITI Lounge that featured custom designed superhero tote bag stations supplied by Family Industries. For every tote bag made, INFINITI donated one back to Concern Foundation to gift to pediatric cancer patients. On display were the all-new INFINITI QX50 alongside the Q50 and QX80. Throughout the street, attendees enjoyed Indonesian krokets made with Laura’s 92% Lean Beef prepared by Bone Kettle and beverages supplied by Himalayan Water, Bai, and KEVITA.

Photographed by Jeff Drongowski and Brian Woods

Participating Vendors


  • 1212 Santa Monica
  • Bar Hayama
  • Bone Kettle (Laura’s Lean)
  • Button Mash
  • Café del Rey
  • California Sushi Academy
  • Casablanca Restaurant & Catering
  • Cocinas y Calaveras
  • Dulan’s on Crenshaw
  • Soul Food
  • El Floridita
  • Factor’s Famous Deli
  • Farm Fresh To You
  • Fogo de Chao
  • Fresh Brothers
  • Giacomino Drago Group
  • Gus’s BBQ
  • Gyu-Kaku
  • Herb Alpert’s Vibrato
  • Grill & Jazz
  • Hey 19 Public House
  • Kabuki Japanese Restaurant
  • Laurel Point Restaurant
  • Maria’s Italian Kitchen
  • Marmalade Café & Catering Santa Monica
  • Miracle Noodle
  • Oak Smoke BBQ
  • Ocean Prime
  • Beverly Hills
  • Pink’s Famous Hot Dogs
  • Popchips
  • Porta Via
  • Prufrock Pizzeria
  • Samba Brazilian Steakhouse
  • SITK – Someone’s in
  • the Kitchen
  • STK Los Angeles
  • Stonefire Grill
  • Tavern
  • The Grill on the Alley
  • The Urban Oven


  • Bai
  • Buzzbox
  • Don Q
  • Dulce Vida
  • Grocers Bottling
  • Himalayan Water
  • Hubert’s Lemonade
  • Nuda Tequila
  • Oui Juice
  • Pasquini Espresso Co.
  • Reed’s Inc.
  • Suja Juice
  • Tito’s Handmade Vodka
  • Weaver’s Coffee
  • and Tea


  • Bertha Mae’s
  • Brownie Co.
  • DeLuscious Cookies & Milk
  • EvaRosa Ice Cream
  • Fry Girl
  • Gluten Free Goddess
  • Just Jans
  • Mykie’s
  • Supercool Creamery