On Wednesday, June 15, more than 500 of our closest friends gathered to celebrate our 50th Anniversary. The special evening attracted city members, celebrities and other influentials at our home, 5900 Wilshire, owned and managed by The Ratkovich Company. Titled “Future Memories” the event paid homage to the past 5 decades while looking ahead to the future of our magazine and the city of LA. The stylish entrance was flanked with Cadillac models past and present, and guests were welcomed by music from The Harmony Project. The menu created by Chef John Rivera Sedlar was inspired by iconic LA dishes such as Chasen’s chili, Brown Derby’s cobb salad, and Trumps’ plantains with caviar. Sedlar’s creative cocktails made with Svedka vodka and Karma tequila were tray-passed, while Stella Artois, Malibu Family Wines, and smartwater stocked the bars. The center of the room featured a 5-foot Los Angeles themed cake, created by The Montage’s Richard Ruskell, surrounded by countless glasses of Saddlerock sparkling wine for the evening’s celebratory toast.
The slide show
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We transformed the lobby of 5900 Wilshire into our 50th Celebration
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The view of the lobby from Wilshire Boulevard
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Decade installation highlighting the best of the 70s designed by Canzoneri Designs
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Executive Pastry Chef Richard Ruskell from Montage Beverly Hills putting final touches on the Los Angeles cake
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The Los Angeles cake designed by Richard Ruskell, Executive Pastry Chef for Montage Beverly Hills and Food Network’s Best Cake Artist in America
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Live jazz music performed by the children of The Harmony Project
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Los Angeles magazine covers for the year 2061 designed by local artists
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Guests filled out cards designed by Creative Intelligence about what they think the city of Los Angeles will be in 2061
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Thermin player Eban Schletter provided futuristic sounds in the 2061 Lounge
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Guests lined up to take photos in photo booth provided by The Digital PhotoBooth sponsored by Cadillac”
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Bikini Chef Susan Irby in front of a 1960’s Cadillac with an Audrey Hepburn look-a-like
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Attendees experienced the 2011 Cadillac CTS
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Friends of the magazine posing in the 2011 Cadillac CTS
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Guests enjoyed specialty LA inspired cocktails made with Svedka and Karma Tequila
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Chef John Rivera Sedlar created bites inspired by Los Angeles’ most well known restaurants
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Coffee and espresso compliments of Don Francisco
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Wine bars courtesy of by Malibu Family Wines
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A toast to the next 50 years with Saddlerock Sparkling Wine
The Video
Video by Adam Grossman
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