What NFL Fans Can Expect from the L.A. Super Bowl Experience

”This year is so much better, so much more premium,” NFL’s director of events tell LA Mag
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Ready, set, hike. The NFL is excited to bring their annual Super Bowl Experience presented by Lowe’s back to Los Angeles for Super Bowl LVI. 

The interactive football theme park located at the LA Convention Center will give Angelenos and guests alike an opportunity to get closer to the big game without dropping the big bucks for a ticket at SoFi Stadium.

“We are very excited to be bringing the Super Bowl Experience back to Los Angeles,” Senior Director of Events, NFL, Nicki Ewell said. “We haven’t been inside in a couple of years. The last time we were inside was two years ago in Miami. We did it outside in Tampa, a different vibe, but still very fun.” 

“This year is so much better, so much more premium,” Ewell added. “All the lighting, all the sounds, the carpet, the LED; it just makes it more beautiful. We’re excited, and we’re excited to welcome the Rams and Bengals.” 

Regardless of your fan association within the NFL, the Super Bowl Experience has something for everyone. Fans can do everything from taking photos with the Vince Lombardi trophy to running a 40-year dash against NFL players on LED screens to enjoying a cold Bud Light or Pepsi. Additionally, NFL players will frequently be making appearances to sign autographs and take pictures with fans. 

“There’s something for everybody and it’s not just for little ones,” Ewell said. “I think people think this is something for little kids. It certainly is, we have Play 60 Zone and a play clinic field to learn skills and drills, but it’s something for fans of all ages.” 

In the event that the Super Bowl Experience is of interest, but the current surge of COVID-19 cases makes the family fun outing a little worrisome, the NFL has a game plan set in place. 

“We worked hand in hand with the Department of Health in LA County, and we have the protocol in place to create a very safely attended event,” Ewell said. “There’s a mask mandate for fans two and above and [it’s required to show] proof of vaccine or a negative test for fans two and above, so please come with your paperwork so you can quickly get through security and inside this fan fest.” 

The NFL is also partnering with the Los Angeles County Department of Public Health to host a COVID-19 vaccination clinic at the Super Bowl Experience. Appointments are encouraged to reduce wait times outside of the South Hall of the LA Convention Center, but not required. The vaccination clinic will offer first, second, and booster doses of the Pfizer, Moderna and J&J vaccines. Fans who receive any dose of the vaccine at the on-site clinic will receive a free ticket to the Super Bowl Experience. 

Tickets for Super Bowl Experience presented by Lowe’s start at $20 and kids 12 and under can attend free any day. Tickets are on sale now at NFL.com/sbxonsale or in the NFL OnePass app. No convenience fees will be applied to purchases on Ticketmaster. Fans can also purchase tickets at the Super Bowl Experience box office, located at the South Hall of the Los Angeles Convention Center.

The NFL OnePass app is required for entry into Super Bowl Experience presented by Lowe’s. For more information and a complete schedule of events for Super Bowl Experience, fans can visit SuperBowl.com and download the NFL OnePass app. Fans who download and register for the NFL OnePass app will also be entered for a chance to win a pair of tickets to Super Bowl LVI.


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