ModelLand–pitched as a “modeling utopia” inspired by supermodel Tyra Banks’s experiences on and off the runway–will open in Santa Monica on May 1, the Los Angeles Times reports. Taking over a 21,000-square-foot space in the Santa Monica Place mall, the project’s website says it aims to “bring modeling to the masses.”
“I’m inspired by Walt Disney. He created a legacy brand and destination that exists beyond his time on earth and continues to delight people of all ages through fantasy and story,” Banks writes in a statement about the experience, which she has been developing since 2010.
Like Disneyland, the concept of ModelLand is a positive, fantasy version of the rigors of a career in the high-stakes world of fashion. At ModelLand, guests will be able to explore an interactive, high-tech environment that draws from the worlds of beauty, fashion, and entertainment.
Tickets, on sale today, start at $39 for children or $59 for adults. Upgraded packages include professional styling sessions, full photo shoots, and other enhancements ($549-$1,495).
Above all, Banks wants it to be an inclusive place, where anyone–even people who might have once been sidelined by the fashion industry–to feel beautiful.
“I want to redefine what a model and modeling means. It ain’t just about having a contract with a top modeling agency. And it’s not just being an Instamodel with tons of followers. I want to make people everywhere feel more beautiful and powerful than they ever believed possible,” Banks writes.
That’s something she herself has at times struggled with, as mentioned in an impassioned promotional video she posted on ModelLand’s social media.
The UpriXing begins: pic.twitter.com/G2SbEmGlWe
— ModelLand (@modelland) January 22, 2020