Most Wanted: Lingerie Stores Reveal Their Valentine’s Day Best Sellers

From robes to underwear to incredibly strappy things, here’s what L.A. is bringing to the bedroom

L.A.’s lingerie shops reveal their most popular items for Valentine’s day—From mild to extra spicy.

Sharing Is Caring

Lingerie is a gift you give to yourself and your lover. “What’s a better gift than that?” asks Only Hearts’ Lisa Fremont. Punctuated with bright red hearts, this robe allows more modest ladies to celebrate Valentine’s Day in comfort and style. $92 at 1407 Montana Ave., Santa Monica, or

Playing Coy

What ups the browse-to-buy ante for the discerning lingerie lover? “The perfect seductive shade of red,” confirms Kiki de Montparnasse’s Stephanie Inzalaco, who notes the lacy, low-rise corset panty and matching bra’s popularity with both men and women. “It’s flirty, sheer, and oh so much fun.” $245 at

Slumber Party

Toeing that perfect line between sweet and sexy, this hand-dyed PJ top is “incredibly cozy,” says Pretties’ Linda Meltzer. The garment first made its debut in the 1994 film Clueless and has been reissued many times since. “Customers can sense the difference from mass, fast fashion lines.” $75 at 1415 Abbot Kinney Blvd., Venice, or


Functional but rarely fashionable, strapless bras tend to rank somewhere below old Spanx. Not so this eye-catching Petunia style, made to layer beneath off-the-shoulder dresses and tops. “The eyelash lace on the edges with the combination of floral lace and fishnet is very modern and flattering,” says Else’s Ela Onur. $95 at 7967 Melrose Ave., Fairfax, or

Strap In

When your evening calls for something a little extra, the Masochist Harness Cage Dress will do the trick. It hooks at the bust and rear waist, plus it comes with chain-linked cuffs and a choker. “It’s impossible to resist—so fun and naughty!” says Trashy Lingerie’s Veronica O’Neil. $315 at 402 N. La Cienega Blvd., Fairfax, or

Femme Fatale

Channeling a hint of mod glam, the Lorna garter belt is both girly and ladylike. Made to pair with a matching bra and panties, this longtime Agent Provocateur fan fave was “reimagined in hot pink with contrasting red trim covering romantic scalloped edges,” explains creative director Sarah Shotton. $85 at 242 N. Rodeo Dr., Beverly Hills, or

Keep It Brief

While women may have to contend with a visible panty line, men are left to deal with sad, saggy styles that leave a lot to be desired. Enter MeUndies’ micro-modal boxer briefs, an “OG” for the newbie brand that offers “the perfect combo of soft yet supportive and strong,” says the label’s Jeremy Lowenstein. He also promises they’ll stay in place—“No bunching and, best of all, no wedgies.” $24 at 10250 Santa Monica Blvd., Century City, or

Pretty Little Things

For the discerning woman who appreciates the finer things—especially the garments worn closest to her skin—this matching cami and knickers can’t be beat. Both pieces are “made with Italian silk from Como and finished by hand with artisanal Florentine frastaglio embroidery,” explains La Perla’s Morgan Richardson. $640 and $480 at 433 N. Rodeo Dr., Beverly Hills, or

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