Kim Kardashian Rethinks the Name of Her Shapewear Line After the Internet Says #KimOhNo

The reality star thought trademarking the name of a traditional Japanese garment was a cool idea; people didn’t agree

The social media backlash Kim Kardashian West faced since she announced her new shapewear company would be called “Kimono” has proven too much for the reality star. After a weekend’s worth of Twitter takedowns accusing her of racial insensitivity, KKW tweeted this morning that she’ll rename her underwear line.

“Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life,” she writes. “What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public.”

“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration,” she says. “I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.”

The trouble started when Kardashian West tried to trademark the word, and the public immediately swooped in with the hashtag #KimOhNo to let her know that a kimono is a traditional Japanese gown, “not underwear.”

Even the mayor of Kyoto joined in, appealing to the designer to rethink her marketing strategy, noting that Japan intends to register “Kimono Culture” with UNESCO’s Intangible Cultural Heritage list, and inviting Kardashian West to visit Kyoto “to experience the essence of Kimono Culture and understand our thoughts and our strong wish.”

Kardashian West has said she’ll announce the new name “soon.”

RELATED: People Shelled Out $1.7k to Take a Selfie with Kim Kardashian West

Stay on top of the latest in L.A. food and culture. Sign up for our newsletters today.