Each year, large contemporary art fairs pop-up in cities throughout the world, giving artists, gallery owners, collectors, and art lovers a chance to check out the newest work–and maybe do a few deals in between the glamorous parties. Art Basel has events in Miami, Switzerland, and Hong Kong. Frieze does London, New York City, and now, for the first time, Los Angeles.
From February 14 to 17, 2019, the first Frieze Los Angeles fair will set up at the Paramount Pictures Studio in Hollywood, with booths and displays from 68 global galleries, a program of talks, screenings, and performances. There will also be a slate of activations and off-site events at art spaces across the city.
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The fair will be housed in a special structure being built just for the event by L.A.-based architect Kulapat Yantrasast of wHY, the firm that has worked with many of L.A.’s biggest art institutions, including the Broad, LACMA, Marciano Art Foundation, and ICA LA.
Inside that structure–which is likely to be a work of art in itself–visitors will find selections brought by some of the world’s most influential contemporary art galleries, including White Cube, Galerie Thaddaeus Ropac, Pace, Gallery Hyundai, Kurimanzutto, and others. A large collection of galleries either from L.A. or with L.A. locations will be participating as well, including Hauser & Wirth, Gagosian, Regen Projects, L.A. Louver, Jeffrey Deitch, Sprüth Magers, and Kayne Griffin Corcoran. The fair will be overseen by Victoria Siddall, who has been with Frieze since 2004, and Bettina Korek, the founder of L.A. arts organization ForYourArt, which, among other projects, produced programming for both editions of the Getty’s Pacific Standard Time initiative.
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Hamza Walker, the executive director of LAXART (and co-curator of Made in L.A. at the Hammer in 2016), will help the Frieze Talks and Frieze Music tracks of the event, which will take place at Paramount’s Sherry Lansing Theater. Walker will be working with another long-time Hammer curator, Ali Subotnick, who will lead Frieze Film and Frieze Projects, a series of site-specific commissions. All of the conversations, screenings, performances, poetry, and projects Walker and Subotnick oversee will be focused on highlighting Los Angeles as a hotbed of interdisciplinary experimentation.
The Frieze brand was born in 1991, when Matthew Slotover and Amanda Sharp founded art magazine frieze. In 2003, they launched their first annual fair in London, followed in 2012 by the New York version, and a third fair, Frieze Masters, which includes works from all eras, rather than exclusively contemporary art.
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