Zuma Jay

Best Surf Shops, June 2012

You don’t drop into historic Zuma Jay for the boards—Jefferson “Jay” Wagner has been too busy running the City of Malibu, first as mayor and then as a city council member, to crank many out. You come for rock-bottom prices on the O’Neill wet suits that line two walls of the low-slung space. The inexpensive board and wet suit rentals also come in handy, should you have a cousin from Cincinnati eager to experience famed Surfrider Beach. You’ll also love getting the scoop, laced with Wagner’s salty critiques, on the latest Malibu controversy, which happens to be the dredging of the nearby lagoon.