Best DIY Store for the Clueless, August 2012

Billion-dollar Etsy ideas will get you only so far unless your crafting experience involves more than Popsicle sticks and paste. Think of Zinnia as the gateway to becoming the hip Martha Stewart. The South Pasadena store is more granny’s cottage than art supply emporium, offering a manageable menagerie of items for building on: beads, rings, keys, tiny baby doll heads (why not?), plus paper goods and finished projects that inspire rather than bewilder. Classes are taught in the back studio and cover subjects ranging from construction basics to bookbinding. All you need now is a PayPal account. » 1024 Mission St., South Pasadena.