Veronica M.

Best Forever 21 Styles for the Over-30 Set, August 2012

It’s 6 p.m. on Saturday, and you need a showstopping party frock that you can drink and dance in without sweating the consequences. You want trendy but not trashy, youthful but not teenybopper. Veronica Monroy-Ferrer, the founder of the L.A.-based boutique chain Veronica M., understands the difference. Her budget-friendly clothing and accessories offer grown-up glamour for a look that’s more Kate Middleton than Ke$ha. » 7122 Beverly Blvd., L.A. Also at 30 W. Colorado Blvd., Pasadena; 16 S. Fair Oaks Ave., Pasadena; 410 Broadway, Santa Monica.