Primitive Sound

Best Guitar Shops, March 2007
Catering to the cash-strapped guitar gods of tomorrow, Primitive Sound sells retro style on the cheap. The hole-in-the-wall carries a brand-new version of the Montgomery Ward JB Hutto favored by Jack White, while its vintage stock tends toward Italian models shaped like coffins or teardrops and loose Japanese translations of Fenders and Gibsons. You may come out with your signature guitar for less than $400, but its value will surely skyrocket once you’re seen thrashing it on MTV.