Phidippides

Best Athletic Shoe Shops, November 2008
 
The attention you get at Phidippides will likely evoke awe. Boxes and boxes of shoes emerge from the back, and your gait is scrutinized as you jog along the covered arcade outside. Founded 28 years ago by college roommates Charlie Hoover and Craig Chambers, a revered marathoner who died this year (his memorial service was attended by an SRO crowd at a Pacific Palisades auditorium), the store has long been a temple of distance running. But even casual joggers are treated like they’re training for hundred-milers. While club members get discounts, as do students, expect to pay more than at big-box stores.